Privacy, Data and Cookies Usage
The General Data Protection Regulations (2018), also known as GDPR and henceforth referred to as such in this Privacy, Data and Cookies Statement, is Europe's new framework for data protection laws. It requires that all commercial companies adhere to strict guidelines when capturing and managing personal data. Therefore, we can only store and use your data with your permission and by using this website you consent to our managing your data as dictated under the GDPR guidelines.
If at any time you do not agree with this Privacy, Data and Cookies Statement you should leave our website.
The terms "
The Cake Forge",
"we", "us", "our" and "ours" when
used in this Privacy, Data and Cookies Statement mean
The Cake Forge of
The Maltings, Salisbury SP1 1BD.
The terms "you", "your", and "yours" when used in this Privacy, Data and Cookies Statement
means any user of this website.
Should you have any questions about this Privacy, Data and Cookies Statement or wish to contact us for any reason whatsoever,
please use the contact details set out below:
The Cake Forge, 2-3 The Maltings, Salisbury SP1 1BD
About your privacy
We are committed to safeguarding the privacy of our website visitors whilst providing the highest possible quality of service. We will only use the information that we collect about you lawfully in accordance with the GDPR.
Collection of personal data
When you use this website to register to receive additional information or support from us, we ask you for contact information like your name, telephone number, email address and other relevant details. In all cases, we will ask for your consent to capture and hold your data so we can provide our services effectively.
We may also collect personal details via marketing events such as trade shows and exhibitions. In such cases, we will expressly ask your permission to capture and hold your data to fulfil our marketing objectives.
Anonymous data collected through this website
We may also use software tools to collect information automatically about your visit to our website.
The information obtained in this way, which includes demographic data and browsing patterns, is only
used in aggregate form and, as such, cannot be used to identify you personally. Such aggregate information
helps us to audit usage of our website and improve the service provided.
In order to manage your details or account, we may use "cookies".
A cookie is a small piece of data which is commonly used by websites, sent to your browser by websites or emails and stored temporarily on your computer’s hard drive. The will not damage your equipment.
You can set your internet browser to notify you when you receive cookies and if you prefer, you may disable them. However, you will not be able to open certain pages and a number of special website areas will not be available to you.
The ePrivacy Regulation (a supplement to the GDPR) decrees that website owners must request the user’s permission before using cookies which are not considered necessary for a website to function or needed for shopping carts and the like.
Use of personal data
We process your personal data only for specific and limited purposes. We ask only for data that is adequate,
relevant and not excessive for those purposes. When we ask you for personal data, we tell you the purposes
for which we will process that data. Some of these purposes include:
Providing you with information about our products or services, special offers and events or articles and case studies we think will be of interest to you
Sending you regular newsletters by email or by post
Providing you with product or service information and promotional material that you have specifically requested
Processing any other requests that you make
To summarise usage behaviour for advertisers and partners, and to describe our
service and performance. This is not based on individual behaviour, but is generic.
Conducting marketing research.
This website is hosted primarily to provide information and therefore, we do not gather data other than that required for contact via emails unless indicated otherwise. If we feel there is good reason to retain the data given on your email for marketing or communication purposes, we will seek your consent beforehand.
Guest books and Ratings Blogs
Where we offer a guest book or ratings blog, your opinion and information is offered solely for visitors' reference. Yours details will not be used for any other purpose and you may request their removal at any time.
Disclosure of your personal data
We do not share, sell or distribute your personal data with unrelated third parties, except under the following limited circumstances:
Personal data may occasionally be transferred to third parties who act for or on behalf of
The Cake Forge
or in connection with the business of
The Cake Forge for further processing in accordance with the purposes to which you have subsequently consented.
We may share or transfer the information in our databases to comply with a legal
requirement, for the administration of justice, to protect your vital interest, to protect the security
or integrity of our databases or this website, to take precautions against legal liability, or in the
event of a corporate sale, merger, reorganisation, dissolution or similar event.
Data integrity and security
The Cake Forge Salisbury Wiltshire. Unique individually designed cakes for any theme and all occasions.
We keep your personal data only for as long as reasonably necessary for the purposes for which it was
collected or to comply with any applicable legal or ethical reporting or document retention requirements.
In order to prevent unauthorised access or disclosure, we have put in place suitable
physical, electronic and managerial procedures to safeguard and secure the information we collect online.
The employees who have access to personal data have been trained to handle such
data properly and in accordance with our security protocols and strict standards of confidentiality.
Although we cannot guarantee against any loss, misuse, unauthorised disclosure, alteration or destruction
of data, we try to prevent such unfortunate occurrences.
Data access and corrections
We will disclose to you the personal data we hold about you upon receipt of your written request addressed to the address given above. We will disclose where the data originated, how it is stored and our reasons for retaining it. You may request its removal from our system and we will be pleased to do so within 30 days of your request, but you are advised that there may be circumstances where the removal of your personal details may compromise our service to you.
We will also correct or amend any personal data that is inaccurate and notify any third party recipients of the necessary changes.
Links to other websites
This website contains hyperlinks to websites that are not operated by us. These hyperlinks are provided
for your reference and convenience only and you should note that we do not have any control over these
other websites. We cannot, therefore, be responsible for the protection and privacy of any data which
you provide whilst visiting such sites and such sites are not governed by this Privacy, Data and Cookies Statement. You
should exercise caution and review the privacy policies posted on any site you visit before using the
site or providing any personal data about yourself.
Updates and changes to our policy
The Cake Forge reserves the right, at any time and without notice to you, to add to, change, update or modify this Privacy, Data and Cookies Statement, simply by posting such change, update or modification on this website. Any such change, update
or modification will be effective immediately upon posting on the site.
This website is hosted by Yorkshire-based Webhosting UK COM Ltd with data securely held in England. Their servers and databases are protected by industry standard security technology, such as industry-standard firewalls and password protection. WHUK provides more information on how they manage data on their GDPR page.
To help market our website and encourage interaction between its users, we use a number of commercial social media websites such as Google Plus and Facebook. To access their data and privacy policies, please click on the icons in the footer below.
Google publishes GDPR policies here.
Facebook publishes GDPR policies here.
construed in accordance with the laws of England. You agree to submit any dispute arising out of your
use of this website to the exclusive jurisdiction of the courts of England.
These Terms updated:
28th June 2019